Free PSAs
The Office of National Drug Control Policy's Anti-Meth Campaign is designed to: prevent methamphetamine use, dispel the myth that treatment for meth addiction does not work, and get people who need help into treatment. The Campaign has developed a number of FREE anti-meth communication resources to assist those working in the fight against meth.
There are a wide variety of TV, radio, print, posters, billboards and online anti-meth Public Service Announcements (PSAs) available including: prevention-focused ads, treatment/recovery-focused ads, Spanish-language ads and American Indian/Alaska Native-targeted ads.
If you're interested in obtaining broadcast (TV or radio) PSAs – we ask that you review the FAQs below and then fill out the TV and Radio PSA Request Form.
Additionally, for state, local and tribal govern ments, many of the anti-meth TV and radio advertisements are available for customization or "local tagging." Look in the Meth PSA Gallery for those TV and radio ads labeled Customizable.
Can I Customize (or Locally-Tag) the Print, Poster and Billboard PSAs?
How do I get the PSAs on-air, in the paper, or on a billboard?
Who Can Use MethResources.gov-tagged PSAs?
Any group or member of the public, or any other government agency, may use the PSAs already tagged with MethResources.gov and/or 800-662-HELP (the National Treatment Referral Number) as long as their intent is consistent with the Congressionally-authorized mission of ONDCP's Media Campaign – to prevent and reduce illicit drug use among young people. The PSA material is designed for placement with the media in "donated" media slots or for educational/informational purposes.
Please note that according to ONDCP Authorization language (PL 109-469), ONDCP-funded advertising cannot be used (nor should it be altered) to deliver messages not intended to reduce or prevent illicit drug use.
Furthermore, ONDCP Authorization language places restrictions on advertising materials for political, personal or commercial gain. As such, orga nizations must agree not to use the PSA to:
Promote products, commercial services, industries or religions;
Seek to raise funds for the organization or any sponsor;
Seek to influence legislation, or feature or promote the individual name of an elected official or a political candidate seeking elective office;
Additionally, agreements with the unions (both SAG and AFTRA) representing much of the talent in the television and radio ads prohibit individuals or organizations from purchasing media slots in which to run the PSAs. As such, organizations:
May only use the PSAs in "donated" media slots.
Must adhere to the expiration dates associated with each PSA.
Adhering to this requirement helps protect against infringement on artist/talent payment rights.
MethResources.gov-tagged versions of the PSAs in the Meth Ad Gallery are available by request by filling out the TV and Radio PSA Request Form.
What's the Process for Getting TV and Radio PSAs?
Before sending out the TV and/or radio PSAs, we will need a bit more information:
First, fill out the TV and Radio PSA Request Form on methresources.gov.
Once your form has been received, either ONDCP or our contractor agency will contact you (usually via email).
You'll be asked to provide the following information:
- The spots you are requesting.
- If you're a government agency requesting local-tagging, we'll need the exact name and contact information you want to be included on the spots.
Once your organization and local tag (if requested) has been reviewed/approved, our advertising contractor will provide the PSAs to you.
- Radio PSAs: Will be emailed and/or posted to a secure site for download.
- TV PSAs: DVDs containing all of the TV PSAs you requested will be provided for you to distribute to local TV stations and cable providers. Expect approximately 4–6 weeks for the delivery of PSAs.
Can I Customize (or Locally-Tag) the TV and Radio PSAs?
The customization (or "local tagging") of broadcast TV and radio ads is limited to state, local or tribal government agencies. Government agencies requesting locally-tagged PSAs must have the resources available to handle resulting call or inquiry volume and the ability to direct viewers/listeners to appropriate resources in their respective broadcast area.
Broadcast TV and radio PSAs available for customization (local tagging) are labeled as Customizable in the Meth Ad Gallery and are available by request by filling out the TV and Radio PSA Request Form.
TV PSAs. Upon receipt of your request and subsequent approval, ONDCP will create locally-tagged versions of up to five (5) spots, and provide them to you at no cost to your organization. The localized versions can include your agency's name and contact information (e.g. telephone and/or website)
Radio PSAs. Upon receipt of your request and subsequent approval, Radio spots will be sent to you. The spots are 30-seconds in length and include an empty 5-second tag at the end. Your agency's name and contact information can be added in the empty 5-second. The radio station running the spot will often create this local tag for you. ONDCP will not be creating locally-tagged versions of the radio spots.
Can I Customize (or Locally-Tag) the Print, Poster and Billboard PSAs?
Yes. For print, poster and billboard PSAs in general, artist and talent agreements have been negotiated such that all print or out-of-home ads in the Meth Ad Gallery are also available for customization (local-tagging). Print, poster and billboard PSAs labeled as Customizable can be instantly downloaded from the Meth Ad Gallery as PDF files and your coalition's name and contact information (e.g. telephone and/or website) can easily be inserted for local use.
If you do not wish to locally-tag the PSA, a MethResouces.gov version is also available for download in the Meth Ad Gallery.
How do I get the PSAs on-air, in the paper, or on a billboard?
Research the local media you would like to approach. Don't forget to include local cable providers as well as TV stations. Call the stations or newspapers and ask for the name and title of the person who handles PSAs—most likely the PSA Director or the Public Affairs Director.
Contact that person via phone or email to introduce yourself and explain that you would like to discuss your organization's role in the community and why your message – fighting the meth issue in your area – is important.
Be persistent but polite and concise. Public Service Directors often hold a number of jobs at the station and are pulled in many directions, so any contact will likely be very brief. In addition, competition for airtime is fierce, especially because media outlets are not obliged to use PSAs and stations generally receive a large number of PSAs every day.
Always provide your contact information for any further questions.
