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June 5, 2006
PDFA and ONDCP Launch New Ad Campaign Aimed at Preventing Meth Use Among Hispanics
The English and Spanish-language campaign messages, which include public service announcements for television, radio and print, will be distributed nationally – making this the largest scale Spanish-language anti-meth effort to date.

November 14, 2005
The White House Office of National Drug Control Policy and the Partnership for a Drug-Free America recently unveiled a new advertising campaign targeting the illicit drug methamphetamine. Designed to mobilize individuals and local community groups to reduce meth use at the local level, the new effort launched Monday in Springfield, Missouri , the first of 23 U.S. cities in which the ads will run.

The ad campaign combines real-life stories of people impacted by methamphetamine with scenarios that depict the unique secondhand threat meth poses to communities at large. The campaign's two main themes, "So, Who Has the Drug Problem Now?" and "End Meth in Your Town" challenge individuals to learn more about the threats meth poses to both their families and their communities.

The anti-meth ads will also run in Atlanta, Austin, Cedar Rapids, Charlotte, Chicago, Dallas, Denver, Des Moines, Grand Rapids, Miami, Pittsburgh, Louisville, Minneapolis, Portland, Raleigh-Durham, Sacramento, Salt Lake City, San Antonio, San Francisco, Seattle, Savannah, and Tampa/St. Petersburg.

For more information about the campaign visit PDFA's End Meth Site.

To have the public service ads run on television in your community, contact Hallie Deaktor, by email at: hallie_deaktor@drugfree.org.

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